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September 23rd, 2025

Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)

  1. Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast) Alice Heiman 34:19

What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Sorian Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models.

In this episode, Brittany walks Alice Heiman through the rapid sales Growth of Sorian: from early experiments to real client results, through founder-led sales and how boldly saying “the agency model is broken” helped them break into a noisy market as they prepare to scale.

Rapid-Fire Picks:

  • Book: Multipliers by Liz Wiseman
  • Podcast: Business Wars
  • Advice to CEOs: Don’t get lost chasing what’s next, focus on timeless principles. Technology evolves, but people still crave connection and community. Stay grounded in what doesn’t change.

đź”— Connect with Brittany & Alice

Alice Heiman Chief Sales Energizer and Podcast Host