Jason Binder, the founder of Aware Coaching, is a dedicated husband and father of five. His caregiving journey began unexpectedly when his wife, Tracy, a lively marathon runner and mother, received a diagnosis of glioblastoma, a terminal brain Cancer. This news came just weeks after they had moved into their dream farmhouse. Drawing on his background in pharma and his experience as a change agent, Jason quickly mobilized a support network, leveraging both his professional connections and the strength of his local community to ensure Tracy received the best possible care. His story is one of resilience, as he navigated the emotional and logistical challenges of caregiving while maintaining a sense of hope and purpose for his Family.
Throughout our conversation, Jason shares candidly about the toll that long-term caregiving has taken on his mental and physical Health, as well as the impact on his children and Marriage. He discusses the importance of building a strong support system—what he calls the “three and twelve”—and the need for emotional resilience, especially for men in caregiving roles. Jason’s commitment to advocacy extends beyond his own family; through Aware Coaching, he offers free support and resources to other families affected by brain cancer, aiming to change the narrative around male caregivers and reduce the alarming rate at which female patients are abandoned during serious illness. His story is both inspiring and deeply human, offering valuable insights and hope to anyone facing similar challenges.
About Jason:
Jason Binder is a caregiver, advocate, and founder of Aware Coaching, a free support service for families impacted by brain cancer. His journey began when his wife, Tracy, was diagnosed with glioblastoma in 2022, thrusting him into the uncharted territory of high-stakes caregiving while raising five children. Drawing from his background as a pharmaceutical executive in oncology, Jason blends professional expertise with lived experience to help others navigate the emotional, relational, and practical realities of cancer.
Through Aware Coaching, Jason offers coaching and AI-driven tools like the GBM AI Agent to provide patients and caregivers with real-time answers, hope, and connection. He is also the creator of BrainStorm Health, a substack platform using anonymized caregiver and patient conversations to identify unmet needs and influence care Innovation.
Jason’s work is rooted in a belief that no one should face a brain cancer diagnosis alone — and that emotional resilience and relational health are as essential to quality of life as medical treatment. He speaks candidly about the toll caregiving takes, the importance of community, and the need for better integration of patient and caregiver voices in research, clinical trials, and healthcare policy.
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Known since childhood as “The Elliott Girls” or simply, “The Girls”, it makes sense that we work together to support our mother, and each other. Our trio begins with Jenefer Jane “JJ” who was and always will be “in charge”. She’s the peacekeeper. The responsible one, ensuring Natalie and Emilie remain alive. Next is Natalie, the middle child, who was and always will be Miss Congeniality. She’s the athlete. The rebel responsible for three babysitters exiting the summer of ’84. Then there is Emilie, the youngest, who was and always will be “the baby”. At 6’1”, she is the sensitive and quiet soul. The one responsible for the guinea pig that begged for lettuce and the stray dog we adopted from the bus stop.
After high school we went separate ways, from New Mexico to North Carolina. JJ would go on to get her Master’s in Business Administration and work in the finance world before partnering with her now husband, Dexter, to run a variety of businesses. Natalie would go on to get her Master’s in Social Work degree, and work in the mental health field, advocating for children and families to receive the most appropriate services. Natalie would marry and divorce early on but later marry Jason. Emilie would exit college early to marry and gift us with Owen and twins, Maxx and Natalie Jane aka “The Kids”. Emilie would later divorce and work with county government, focusing much time on caring for the kids.
The source of the sisterhood falls to Jim aka “Big Jim” and Connie, small town high school sweethearts married for almost 40 years.
In 2005, at the age of 52, mom would be diagnosed with Parkinson’s Disease. She hid the disease for years behind dad’s 6’2” frame. The tremors and sudden inability to move were both calmed and steadied by his arm and simple presence. He was her rock. Our rock. Close family and friends knew of her chronic illness, but to the rest of the world, everything was “fine”. Life would turn upside down when our dad unexpectedly passed in 2011 of a massive heart attack at the age of 58. The assumption was Dad would always be mom’s caregiver but that wasn’t God’s plan.
Mom would spend the years following our father’s death desperately seeking a cure for Parkinson’s while trying to manage her symptoms. As the years went by, the cruel symptoms associated with the disease increased, negatively impacting her body while her mind remained clear and in tune. We lived our lives checking in to make sure she was “okay” but knowing the day would come when we had to do more. And then it did. The summer of 2019 changed everything. That’s where the real caregiver story begins for us. Little did we know she would be only the beginning of our caregiving journey.
In March 2022, Natalie’s husband, Jason, was diagnosed with head and neck cancer. From the first time Jason detected something off about the swollen lymph nodes in his neck, to the formal diagnosis, and the decision to move to New York City to participate in a clinical trial at Memorial Sloan Kettering Cancer Center, the journey would push them to their limits. The silver lining of his diagnosis was the cancer brought them closer to God, restoring their faith in Him while also experiencing a myriad of blessings through the kindness of family, friends, and strangers. Their story is a testimony that will inspire and offer hope.
