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August 26th, 2025

Building Big Leap: Bryan Phelps on Transforming SEO into a Brand-Led Performance Marketing Agency

  1. Building Big Leap: Bryan Phelps on Transforming SEO into a Brand-Led Performance Marketing Agency 38:02

Bryan Phelps is a seasoned expert in digital marketing, with over 15 years of experience helping brands navigate the complexities of the industry. As the Founder and CEO of Big Leap, he has transitioned from a technical SEO specialist to a leader in brand-led performance marketing. His philosophy centers on the belief that sustainable Growth comes from integrating brand strategy with performance execution, allowing businesses to create cohesive narratives that resonate with their audiences.

Under Bryan’s leadership, Big Leap has established itself as a growth partner for a diverse range of clients, including independent brands, private equity-backed businesses, and publicly traded companies. By focusing on a brand-led performance marketing approach, Bryan and his team help clients align their messaging and marketing efforts, ensuring consistency and Clarity across all channels. This adaptability is crucial in a rapidly changing digital landscape, where consumer preferences and technological advancements continuously evolve.

If you’re looking to enhance your brand’s marketing strategy and achieve sustainable growth, consider connecting with Bryan Phelps on LinkedIn. You can also visit his website at Big Leap to explore the services they offer and discover how his expertise can help your business thrive in today’s competitive environment.

For the accessible version of the podcast, go to our Ziotag gallery.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.