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August 12th, 2025 Mature Content

David Johnson: The King of Pickleball Industry Begins His Second Act

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  1. David Johnson: The King of Pickleball Industry Begins His Second Act Carl Landau 56:14

Carl finally got a chance to interview one of the leaders of the modern day pickleball industry — David Johnson. What a wild ride! He takes us from the early days of computer programming, website design to even the first online funeral business site. But it’s the launch of Pickleball Central in 2006 that gets everyone’s attention. 

David and his wife Anna started by literally talking to one new pickleball player / customer at a time from their kitchen table. They ultimately built the largest pickleball company in the world with revenues of $40 million dollars a year. 

It’s a super fun journey through the evolution of pickleball to the sale of his company that grew along with the sport’s wild popularity. Now David’s second act is giving back to the industry with his International Association of Pickleball Facilities (IAPF). 

You don’t need to be a pickleball enthusiast to enjoy the episode. David gives great advice for someone that wants to take their career experience and build it into a meaningful second act.

• More about David Johnson:  https://www.pickleballconsultinggroup.com/about

• More about Association of Pickleball Facilities (IAPF):  https://pickleballfacilities.org

• Episode Content:  https://pickleballmediahq.com/blog/david-johnson-interview-the-king-of-pickleball-industry-begins-his-second-act

• Sponsored by Capital Advantage: https://capitaladvantage.com/promotion/retirement-planning-guide

• Sponsored by How to Retire and Not Die: https://garysirak.com/how-to-retire-and-not-die

• “I Used to be Somebody World Tour” — SOLD OUT! https://pickleballmediahq.com/tour

• Subscribe to the “I Used to be Somebody” newsletter:  https://pickleballmediahq.com/contact/subscribe

 

Carl Landau Author, Podcaster

Carl Landau is co-author of the new book, Pickleball for dummies. He has been an entrepreneur since the age of 26 and now in (un)Retirement is founder of Pickleball Media. He has started and sold three successful media companies, published five magazines (software development, winemaking and craft brewing industries). He currently hosts the popular podcast I Used to be Somebody, inspiring 50-plus-year-olds how to build their (un)retirement good life, including, of course, a little bit about the virtues of the game he loves — pickleball.