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August 1st, 2025

Eric Williamson on Fixing the B2B Branding Blind Spot

  1. Eric Williamson on Fixing the B2B Branding Blind Spot 29:07

My guest this week is Eric Williamson, Chief Marketing Officer at CallMiner.

Eric brings more than 20 years of experience across tech and consumer marketing, spanning both the agency and brand sides. At CallMiner, he leads all global marketing functions, working hand-in-hand with sales and channel teams to fuel Growth and pipeline.

Before stepping into his role at CallMiner, Eric served as VP of Brand and Digital Marketing at Acquia, where he led everything from creative to demand generation for the open DXP platform.

His agency background includes senior leadership roles at MullenLowe and The Martin Agency, where he shaped digital strategy for powerhouse brands like Google, GEICO, Walmart, P&G, and Microsoft.

From Pizza Hut to Intel, Acura to Royal Caribbean, he’s been in the trenches of marketing Innovation his entire career.

Steve Olenski Steve Olenski, The CMO Whisperer

Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."