Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding.
Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author.
Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real Estate Investing, property management, real estate marketing and auctions.
As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process.
Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week’s episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth.
As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week’s super delightful guest, Olesia Korobka.
What you’ll learn from Tonya Eberhart and Michael Carr
00:00 Tonya Eberhart, Michael Carr and Jason Barnard
02:20 Brand Face Brand SERP
02:30 Tonya Eberhart’s Knowledge Panel
02:53 Michael Carr’s Brand SERP
05:39 Why Your Current Brand Might be Attracting the Wrong Clients
07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display
08:16 First D: Defining Your Brand Identity
09:17 The Importance of Brand Definition
13:42 The HEAP Code for Starting Your Brand Definition Phase
14:00 Help: People You Can Help
14:40 Enjoy: People You Enjoy Working with
15:11 Appreciate: People Who Appreciate What You Do
15:45 Profitable: People Who Brings Profit
16:56 Second D: Developing Your Brand
18:13 Two Parts of Brand Development: Story and Images that Support the Story
18:40 Third D: Displaying Your Brand
21:26 Balancing Personal Brand and Business Verticals
26:34 Charging What You are Worth
28:43 Unveiling Inner Stars
30:12 How Does Branded Search Help with Changing How You are Seen?
31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka
This episode was recorded live on video July 18th 2023
