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How to stay visible in an AI-driven search world?

Welcome back to the Buzzworthy Marketing Podcast! In today’s episode, host Michael “Buzz” Buzinski dives into the transformative world of Answer Engine Optimization (AEO)—the next big evolution beyond traditional SEO. Buzz reveals a practical six-step framework designed to help entrepreneurs and business owners rise to the top of AI-driven search results, ensuring your expertise gets noticed instead of steering your clients toward the competition. Whether you’re new to SEO or looking to future-proof your visibility in an AI-powered landscape, this episode breaks down everything from crafting conversational content to mastering schema markup, building genuine authority, and staying nimble with ongoing improvements. Get ready to discover actionable strategies that put your business front and center in the new era of search.

00:00 "Optimizing for AI Search"
03:05 Simplifying Small Business Bookkeeping
09:19 Adapting Content Strategy for AEO
10:27 "AEO Audit for SEO Evolution"

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Michael Buzinski Michael "Buzz" Buzinski

US Air Force veteran Michael "Buzz" Buzinski is a serial entrepreneur, B2B marketing thought leader, international speaker, best-selling author and host of the top 50 marketing podcast, Buzzworthy Marketing Podcast.

Buzz has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies. Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplifying marketing strategies for B2B businesses.