Compared to What? The Power of the Contrast Effect
Discover how the Contrast Effect influences your decisions, from pricing to perception. Learn the brain science behind this powerful cognitive bias and how it impacts marketing, leadership, and everyday choices.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
