Photo by Geralt via Pixabay

Attract the Right Job Or Clientele:

The Basics of Brand Perception: How Customers View You

You probably have many opinions about the brands you encounter throughout your life, even if you have never been a customer. Brand perception can significantly affect your company’s bottom line, whether it makes customers more likely to buy from you or tell others to avoid you. 

Gina Robertson provides our guest blog and offers advice on understanding the basics of brand perception and how to change it in your favor. Gina is the vice president of client services at Ansafone Contact Centers, the parent company of Endicott Call Centers. She leads a national team of experienced account executives who strive to consistently exceed client expectations by delivering outstanding customer service. She has more than 30 years of call center experience and has played leadership roles in various areas, including operation management, project management, and client services.

Gina’s advice below, ‘How Customers View You,’ can be a game-changer for direct selling! Additionally, the advice can help salespeople build Relationships with their clientele to grow their sales pipeline.

_________________________________________________________________________________________________________

How Customers View You

Image by Geralt via Pixabay

How Brand Perception Works

Nearly everyone can think of several brands they love, with a few more they do not like. Brand perception describes how people feel about your brand, whether they are customers or not. Consumers use their view of a brand to help guide their purchasing decisions, even if they do not realize it upfront. 

Although brand perception can be influenced by marketing and other driving forces from the company, it can also come from different sources. As such, the way a company sees itself and the public sees the company are often different.

Factors Influencing Brand Perception

Consumers build their perception of a brand through a variety of methods, including:

• Advertisements
• Personal experiences with a company and its products or services
• Ratings and reviews on websites and social media
• Recommendations from family and friends

A person’s brand perception does not have to be accurate or mostly representative of the company. For example, a customer who has a bad experience finding parking the first time they try to go to a store may associate the brand with annoyance or frustration. Conversely, customers with good experiences finding transportation or parking may associate the brand with convenience or quick service.

Ways to Measure Brand Perception

If you want to get a sense of the ways that people in your target demographic view your brand, you can measure their brand perception using various tools:

• Data Analytics: Analyzing website visits, purchases, and more
• Social Media Monitoring: Tracking the mentions of your brand on social media and other sites
• Online Reviews: Reading reviews from customers on social media sites like Facebook or Better Business Bureau
• Surveys: Sending surveys to customers and evaluating the results
• Focus Groups: Inviting groups of potential or existing customers to interview them about the ways they see your brand

It is best to use multiple methods to assess your brand’s overall image to get a fuller picture.

How to Improve Your Brand Perception

Measuring customers’ perceptions of your brand can be an eye-opening experience, and it is vital to consider several ways to improve it. Over time, companies often want to change their brand image to reflect an update in mission or to distract from negative attention from the past. You can use these tips to help you instill a new brand perception for future customers.

1. Refine Your Brand Goals

You must refine your image before developing new branding that reflects what your company presents to its customers. Sometimes, businesses attempt to appeal to the broadest audience but may do best by better defining their audience. Paradoxically, trying to be everything to everyone can make consumers feel like you do not relate to any of them. Instead, choose one or two aspects you would like your brand to impart to customers, such as a great value or a wonderful experience. Create a short mission statement that can guide your branding efforts in the future.

2. Be Consistent In Your Branding

Consistency with your branding is vital to creating a brand image that builds a positive perception for the consumer. Research the types of communication and the styles that appeal most to your target customers. Use those styles while indicating authenticity on your website, phone app, social media posts, etc. Remember that every customer experience can reinforce or change their brand perception for the better or worse. Invest in making customer interactions as smooth and consistent as possible with customer experience services and other tools. 

3. Maintain Your Brand

Brand perception can change over time, even if your overall branding does not. Maintaining a brand image requires regular reflection and measurement to determine whether your marketing, customer service and other branding efforts meet your goals. Focus on providing customers with an authentic, valuable experience, and adopt a problem-solving mindset when dealing with setbacks. Seriously consider the feedback for future planning.

Conclusion: The Basics of Brand Perception: How Customers View You

Building a positive brand perception takes an earnest investment, from the initial measurements to the ongoing maintenance, once you reach your targets. Improving your brand perception can help you foster better and longer customer relationships. By following the above suggestions to create and maintain an excellent brand image, you can build a steady foundation for your company now and well into the future.

SOURCES:

Frontify

Typeform

For more Insights, Visit Elinor’s Amazon Author Page

Communicate to Attract Interest

Be A Story-Teller

“Believe, Become, Empower”

Related Blog Stories:

Sales Tips: The Basics of Brand Perception: How Customers View You

1. Commit to your long-term vision for accomplishment(s) and to enjoy business success. 
2. Review all strategies to realize where you may implement a better approach.
3. Ensure you speak to your clientele’s needs, wants, and desires.
4. Be open to all new ideas for consideration to uncover the better ones for your business.
5. Take longer breaks during the weekend to allow your mind to wander and create new ideas.
6. Consider what motivates you, the staff, and your community to benefit many and appeal to a broader audience.
7. Always balance the bottom line with additional expenditures to ensure a solid footing.
8. Stay current with industry news and research what the pundits say to realize better ideas for moving your company to new levels.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

Advisorpedia  Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

BabyBoomer – A trusted media source that collects and curates all the news and resources, plus offers a wide variety of excellent courses for the Baby Boomer generation.

BizCatalyst360 Provides a life, culture, and biz new media digest as a hub of creative expression and personal Growth.

CatCat: Build your future one skill at a time.

ContactOut is a web-based platform that enables users to search for contact information and uncover contact details, including email addresses, phone numbers, and other personal data.

Executives Diary Magazine Features leaders from varying fields sharing their inspiring stories, including Elinor Stutz.

Fedica, Realize your followers’ interests and create tailored content to encourage a returning and referring clientele.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.

Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Humanology International Institute – The institution that develops and safeguards humanology as a discipline worldwide. 

Inclusion Allies Coalition: “Everyone is welcome here.” Learn more to train teams and join the advocacy program.

Internet Advisor: Find the right internet service among 2083 providers across 36,380 cities. Plus, Cellphonedeal compiles excellent phone deals, plans, and prepaid to furnish you with the best options in your area.

Inspired Movie Inspiration is a game changer for most; apply to an inspiring guiding light in conjunction with Producer/Director of the Inspired movie Patryk Wezowski,

Kred  Connect with top-rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – who knows you and what your expertise can do for them, plus understand the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure fairness and work through customized consulting, training, and keynote speeches.

Onalytica: Find relevant influencers for your brand.

SalesPop!   Purveyors of Prosperity; How to Compete against Yourself to Excel in Your Career.
Simma Lieberman, “The Inclusionist,” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

Yoroflow offers a comprehensive suite of digital workplace platforms to help you streamline your day-to-day operations, manage your finances, and grow your business.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

Win Win Women is the world’s only interactive network and an international community for women. Women WIN when they receive solutions + Experts WIN when they provide solutions = Win Win Women.

The post The Basics of Brand Perception: How Customers View You appeared first on SmoothSale™.

Elinor Stutz International Best-Selling Author

Elinor Stutz broke through barriers long before doing so was popular. Against all the odds, she defied the theme “women can’t sell” to become the top producer at every company she ever worked for, ignoring attempts to get her to quit.

Eleven years later, I lay motionless on a stretcher with an irreparably broken neck. Two visions appearing before me, and a brilliant gold light encasing my entire body, gave me a reason to believe I would recover. I wholeheartedly knew I was about to empower audiences far and wide. At the moment, I negotiated a full recovery with the promise to be of service. The surgeon and hospital staff anointed me with the title “The Walking Miracle.”

As the CEO of Smooth Sale, Stutz adapted the motto, “Believe, Become, Empower.” Believe in yourself; Become the person you envision; Empower your audience to do the same. Stutz is on the Social Media Committee for Inclusion Allies Coalition devoted to Diversity, Equity, and Inclusion.