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Read the full Forbes article and watch the interview here: http://bit.ly/2KEPdXC.
Robert Rubinstein, 66, founder of the TBLI Group, has been advocating for sustainable, responsible or impact investing since the mid-1990s. One of the key lessons he’s learned: start big.
“I always focus on irresponsible investors and criminals. And I always communicated in their tribal language, so I only showed them self-interest, opportunity and Money flows,” Rubinstein jokes enthusiastically, referring to the investors who didn’t already employ some form of responsible investing.
Those money flows were key. He says others in the space have made the mistake of focusing on the “moral imperative.” Money managers face targets, he notes. If they don’t meet their benchmarks they get fired. The only way to get through to them is to speak their language and to focus on financial returns.
Read the full Forbes article and watch the interview here: http://bit.ly/2KEPdXC.
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