A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results. 

In this conversation from our archive, Josh Ramsey explains the Marketing Flywheel revolves around three pillars. 

1. Building Lasting Impressions: Tell a clear story and have a unique design so customers remember you when they’re ready to buy, even if they’re not ready now.

2. Easy to Find, Easy to Buy: Just as a product needs to be on the shelf in a physical store, it must also be readily accessible online. Competitive pricing, ease of purchase, and fast loading times are essential components of your easy to buy strategy.

3. Reach Everyone: Connect with all kinds of customers, not just the ones already looking for you, to grow your business. Instead of focusing narrowly, cast a wider net while still targeting the most promising groups.

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might’ve missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com