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Struggling to navigate the enigmatic world of influencer marketing? Unlock the secrets with Alessandro Bogliari, co-founder of the Influencer Marketing Factory. In this illuminating episode, Alessandro demystifies influencer collaborations, sharing invaluable insights into identifying genuine influencers amidst the noise. Discover how to leverage data-driven strategies to assess audience demographics, engagement authenticity, and brand alignment – ensuring your influencer campaigns resonate with the right audiences and deliver measurable ROI.

Gain a fresh perspective on influencer marketing's evolution, debunking myths about its exclusivity to the young and B2C sectors. Explore Alessandro's entrepreneurial journey, from bootstrapping his agency with just $1,500 to securing industry giants like Google and Meta as clients. Glean Wisdom from his candid advice on sustaining growth momentum and embracing an action-oriented mindset.

Recommended Podcast: “My First Million” – Stories of entrepreneurial challenges and solutions across diverse industries.

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.