Unlock the secrets of business continuity planning with our esteemed guest, Erika Andresen, a seasoned expert in the field. Promise yourself an enlightening journey, shifting your perspective from the traditional view of business continuity as mere preparation for disasters to a strategic investment crucial for Growth. We’ll shine a light on the internal infrastructure imperatives, the concept of COI – Cost of Inaction, and how these can impact ROI as we navigate the complexities of fast-paced business expansion.
We’re not stopping there, though. Small Businesses, you’re in for some essential advice. Erika highlights why overlooking business continuity planning could transform from an operational cost into a strategic pitfall. We’ll also be looking at the correlation between marketing and business growth, the ‘alphabet soup’ of career development certifications, and the vital role of communication in safeguarding your business. Prepare yourself to discover the resilience needed to become a beacon of hope within your community during crises.
Still, it’s about more than logistics and strategy. We’ll explore the human side of business interaction, drawing upon Dunbar’s Number theory and emphasizing empathy and gratitude’s importance in everyday business practices. Expect to walk away with insights on how small gestures can make a significant impact on your business and community alike, strengthening your future plans and fostering an empowering presence around you. So, are you ready to transform your business continuity strategies? Please tune in, and let’s journey together.
Recovering lawyer, veteran, certified business continuity professional, professor of emergency management for a graduate program, Amazon Best Selling author (How to Not Kill Your Business: Grow Your Business in Any Environment, Navigate Volatility and Successfully Recover When Things Go Wrong), quoted "expert" (their word), invited speaker, and generally a hoot (so I’m told).
www.eaasc.com
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Contact Host Steve Ramona
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https://www.linkedin.com/in/steveramona/
Intro Song is “Connected" from the “Gratitude” Album by James Kevin O’Connor Music Row Recording Artisthttps://open.spotify.com/track/5u7vgVTItXKAJcNwImg7E4?si=90baa52f0bab468b&nd=1
