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September 5th, 2023

The Business of Making Tamales: Turning Tradition into Success

  1. The Business of Making Tamales: Turning Tradition into Success J.R. Gonzales 38:26

Episode 74 – In this episode, we explore the extraordinary journey of Valerie Gonzalez and Herlinda Lopez-Wood, the mother-daughter duo behind Delicious Tamales y Mas. With over 2 million tamales sold annually and two decades of nationwide shipping success, they’ve turned a centuries-old Mesoamerican staple into a modern culinary treasure.

Learn how they’re expanding their online menu to include more Mexican delights and discover the secrets behind their enduring success. Join us for a taste of tradition, entrepreneurship, and the irresistible flavors that have captivated the nation.

J.R. Gonzales is Chairman of the Hispanic Leadership and Management Foundation and Executive Vice-Chair of the Texas Association of Mexican American Chambers of Commerce (TAMACC). Gonzales serves on the Export-Import Bank of the United States Council on Small Business. He is a nationally recognized communications consultant and professional development trainer. Gonzales is a former Chairman of the Board, and a past president and CEO of the United States Hispanic Chamber of Commerce. As a business owner, entrepreneur, political strategist, and public speaker, Gonzales has been a lifelong advocate and voice for issues facing Latino and minority communities.