Is a Social Slowdown Possible in the Influencer Marketing World?
- Is a Social Slowdown Possible in the Influencer Marketing World? Jason Falls 37:18
What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information.
How would it affect your business?
Now, certainly for you social media content creators and brands that rely heavily on social media creators and content to drive customers, I’m sure if could be catastrophic. But really? Are there no other alternatives?
Don’t get me wrong. I’m not here to advocate for a social media shut down, but someone did it recently and lived to tell. Meg Casebolt is a B2B SEO consultant. For a long time, she followed the crowds to social media, leveraged it for her business and her clients and did what we all do.
Now, SEO is a different discipline from social media. But it still requires creating content, promoting that content and staying relevant in the online world. That can imply staying connected on social media, too.
But the perfect storm of social media fatigue, Mental Health concern and simply being too busy running all the other aspects of her business led Meg to do something amazing. She took a 100-day detox from social media. Cold turkey. No Facebook. No Instagram. No Twitter. No TikTok. No LinkedIn.
And guess what? Her business not only survived, but thrived. Her mental health issues subsided. She was happier. She reconnected with previous clients, worked referrals, grew her business.
She created the Social Slowdown Podcast from all she learned. There, she leads business conversations around the reality of not using social media as a primary tool. Business does go on without it.
Meg took a lot of the conversations from that podcast and has now shaped it all into a book called The Social Shutdown as well. It documents her experiment to leave social media for 100 days and not show a negative impact on her business.
She’s here today to share those insights with us and talk about the reality of social media, where it fits and how we all … creators included … can perhaps look at social content and channels in a more healthy light for us and our audiences.
I know you’re skeptical, but trust me. This conversation is worth hearing.
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Find show notes for this episode at jasonfalls.co/megcasebolt.
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