Marcia talks with CPA & Financial Strategist Melissa Houston about how following your key numbers can drive your profits. Running your business off of a detailed financial plan gives you the guidance you need to make decisions. This plan will allow you to drive towards the goals you desire. The results are in the numbers.

Melissa has a great 5 step financial roadmap and more great information on her site www.MelissaHoustonCPA.com. Connect with her on social too.

=================

Join Marcia on her FREE webclass “How To Make Your Business Sale-Worthy….Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week’s show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it’s time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com 

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com 

Most Recent Episodes

June 2, 2026

EP348 Is Your Business an Asset or Just a Stressful Job?

Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team...

Listen · 37:02 Watch Now

May 19, 2026

EP347 Stop Undercharging. Price for Profit, Not Just Your Time

Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of...

Listen · 41:36 Watch Now

May 12, 2026

EP346 How Small Businesses Use SMS & RCS to Drive Revenue

How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one...

Listen · 40:34 Watch Now

Load More Episodes

Marcia Riner Business Growth Strategist

Marcia Riner is a nationally recognized business growth strategist. Business Owners come to Marcia looking to exponentially boost their revenue and profitability without spending an additional dollar on marketing or advertising. In fact, she is able to show prospective clients a clear ROI to working with her before they decide to hire her. Don't believe it? Let her prove it to you in just a few minutes.

Marcia is a visionary and expert in business growth, increasing profitability, preparing your business for a future sale. She hosts her weekly PROFIT With A Plan podcast with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner.