In the previous episode, I outlined four questions you can use to help decide which creative projects to pursue. These questions are filters to keep you focused on the right projects. They will also help you avoid the ones that are dead ends.

In this episode, I’ll walk through a case study describing how I used these questions to choose my next major creative project, which is a book. I’ll share what the book is about, where the idea came from, and how it “passed” the filters of these four questions:

1. What are you passionate about?
2. What will help you achieve your goals?
3. What will help other people?
4. What is my audience asking for?

I definitely appreciate your feedback! If you’d like to leave a rating & review for the Born to Create podcast, you can do so here: http://KentSanders.net/itunes.   

Ready to break through your creative barriers, navigate fear & doubt, and get clear on your priorities? That’s why I wrote The Artist’s Suitcase: 26 Essentials for the Creative Journey. Grab your copy here: http://KentSanders.net/suitcase.

Join our growing Born to Create Community on Facebook! Check it out here: http://KentSanders.net/facebookgroup. 

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Kent Sanders Podcaster

Kent Sanders is the founder of Inkwell Ghostwriting, which helps leaders grow their business through books and other content. He is also the author and co-author of numerous books, including 18 Words to Live By: A Father’s Wisdom on What Matters Most and co-author of The Faith of Elvis: A Story Only a Brother Can Tell with Billy Stanley, Elvis Presley’s stepbrother.

In addition to writing books for himself and his clients, Kent loves to help other writers. He is the host of the Daily Writer podcast and the founder of the Daily Writer Club, a membership community that helps writers build a business with their skills.