Remember the 1980’s movie “Field of Dreams” with Kevin Costner? He plays a farmer who is roaming out in his field one day, and he hears a voice. “Build it and he will come.” He has no idea what the voice means until he starts taking action and listening to the subsequent messages the voice gives him.

The idea of “build it and they will come” makes for a compelling movie, but it’s not true in the real world. People don’t show up just because you build something. Rather, people show up when they are interested or when they will receive something helpful or entertaining.

On this episode, you’ll discover a new way to view marketing, so you can share your work and connect with others.

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Check out my NEW book: 18 Words to Live By: A Father’s Wisdom on What Matters Most.

Are you looking for a community of enthusiastic, generous writers to help you build better habits and grow your writing business? Check out our Daily Writer Community.     

Connect with Kent:    

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Kent Sanders Podcaster

Kent Sanders is the founder of Inkwell Ghostwriting, which helps leaders grow their business through books and other content. He is also the author and co-author of numerous books, including 18 Words to Live By: A Father’s Wisdom on What Matters Most and co-author of The Faith of Elvis: A Story Only a Brother Can Tell with Billy Stanley, Elvis Presley’s stepbrother.

In addition to writing books for himself and his clients, Kent loves to help other writers. He is the host of the Daily Writer podcast and the founder of the Daily Writer Club, a membership community that helps writers build a business with their skills.