In this episode of The On Purpose Podcast, host Jerrod Hardy sits down with Matt Erdman, founder of Veritas Athletic Performance, to talk about what great Coaching really does—it builds confident human beings. Matt shares his journey from intern to entrepreneur and breaks down how the best results come from focusing on the process over the product.
They discuss how to create momentum through micro successes, why tracking progress matters in both athletics and business, and how the right mentorship and environment can change everything for young athletes. Matt also shares how his background in law enforcement shaped his communication skills and leadership style—and how “sales” is really about sharing truth, Clarity, and facts.
If you’re a coach, athlete, parent, or anyone building a performance-driven life, this conversation is full of practical insights on confidence, Growth, and showing up with purpose.
Thank you to our sponsors Dr. Elise Rigney and Missions Purpose!
Tax Strategy: If you want to stop overpaying and get proactive, go to the link in the show notes —
dreliserigney.com/offers/S3FGypeP?coupon_code=PURPOSE — and use code PURPOSE for $100 off.
Missions Purpose: direct link to the skool community:
https://www.skool.com/missionspurpose
Fuel all of your long runs or rides with Never2. Use Jerrod’s code NEVERSECOND15 at checkout! https://never2.com/
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