What makes people trust a leader in today’s world?
In this episode of The Leadership Toolkit, Mike Phillips is joined by Jess Jensen, founder of Co-pilot Communications and former leader with experience at Microsoft, Qualcomm, and Adidas.
Jess shares how leaders can build a stronger personal brand, why executive presence matters more than ever, and why people trust people more than brands.
Mike and Jess discuss:
• How Jess helped create one of the first Adidas Facebook pages
• The leap from corporate leadership to entrepreneurship
• How to know if you have an entrepreneurial mindset
• Why authenticity matters more than perfection
• The role of AI in leadership communication
• How to build your personal brand before you need it
🧰 Tools of the Trade: Top Takeaways You Can Use
1️⃣ Build your personal brand before you need it. Do not wait until you launch a business, seek a promotion, or face a transition. Start building trust and visibility now.
2️⃣ People trust people more than brands. Leaders who share real stories, real experiences, and a clear point of view create stronger influence than polished corporate messaging.
3️⃣ Stop chasing perfection. Authenticity and consistency matter far more than trying to appear flawless. The leaders who win are the ones willing to show up and improve over time.
4️⃣ Use AI as a tool, not a substitute. Let it help you organize ideas, move faster, and sharpen your message, but make sure your content still sounds like you.
5️⃣ Think like a builder. Entrepreneurial leaders constantly ask, “How could this be better?” They look for gaps, create solutions, and take action instead of waiting for permission.
If you are a leader, entrepreneur, manager, or business owner who wants to communicate more effectively and build greater influence, this episode is packed with practical insights you can use right away.
Contact Information:
Jess Jensen
Links: CopilotCommunications.comLinkedIn: Linkedin.com/in/JessicaKJensen
Mike Phillips
Email: [email protected]
LinkedIn: Linkedin.com/in/LeadTheTeam
Twitter: @LeadershipTLT
YouTube: YouTube.com/@MikePhillips
Credits:
Hosted by Mike Phillips
Produced by The Leadership Toolkit Team
Guest: Jess Jensen, your leadership copilot and branding magician
Watch more episodes of the Leadership Toolkit at https://spotify.TheLeadershipToolkit.com
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* Disclaimer: The views and opinions expressed by guests on this show are solely those of the guest(s) and do not necessarily reflect the views or opinions of the host, producers, or any affiliated parties. The host and production team make no representations as to the accuracy or completeness of any information discussed by guests on the show. Listener discretion is advised.
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