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March 4th, 2026

Utilizing Storytelling as the Ultimate Leadership Tool

  1. Utilizing Storytelling as the Ultimate Leadership Tool Paul Furiga 29:19

In this episode of Storylines Live, Paul sits down with John Garassi, President and Founder of Ci2 Advisors, to explore the significance of storytelling in business. John shares his unique journey from military service to business leadership, emphasizing the importance of effective communication and the role of storytelling in inspiring teams and driving transformation. The conversation delves into the use of AI in enhancing storytelling practices and the impact of personal connections in business success. John also discusses his passion for mentorship and helping individuals grow through storytelling techniques.

Listeners who are interested in a free pass to one of Ci2’s open workshops, a $500 value, can email John at [email protected]. Be sure to mention Storylines Live in your message!

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Paul Furiga President & Chief Storyteller

Paul Furiga is a career storyteller. From Cincinnati’s City Hall to the White House press room (all while carrying a notebook and eventually an editor’s red pen) over a two-decade life in journalism, through building a successful marketing agency in the next two decades, stories are always at the heart of his work. He’s the founder and Chief Storyteller at WordWrite.