Most people talk about brand from the neck up: strategy, tactics, frameworks.
Alexander Michael Gittens talks about brand from the soul: identity, humanity, equity, belonging…and the kind of leadership that actually holds up under pressure.
This episode is for founders, leaders, and creators who feel the quiet tension of modern business:
“How do I grow without becoming someone I don’t respect?”
Alexander brings a rare outsider-insider lens (Caribbean roots, Canadian upbringing, lived experience across cultures) and uses it to cut through the “us vs. them” nonsense and get to what actually moves people: connection, context, and character.
In this episode, we get real about:
- Why influence starts with identity, not expertise…and why the next decade belongs to people who can hold space for truth and humanity, not just “be loud online.”
- The “Legacy test”: before you sell anything, ask whether you’re okay with your entire legacy being based on the quality of that output. (Yes, this one hits.)
- Allyship as a series of choices (not a stance), rooted in real conversations and origin stories, not performative labels.
- Why the fastest way to “vanquish your enemy” is…get to know them (and what that reveals about privilege, meritocracy myths, and entitlement).
- The gut-punch closer: what good is “getting everything you ever wanted” if you lose you – the real you?
Resources mentioned:
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Adam W. Barney works with transitioning leaders at pivotal moments - career shifts, leadership inflection points, and identity resets - helping them regain clarity, direction, and sustainable momentum.
