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May 18th, 2026

Behind the Brand: Elite Engraving and the Veteran-Owned Movement

  1. Behind the Brand: Elite Engraving and the Veteran-Owned Movement HomeFront Sitrep 1:23:56

On this episode of HomeFront SitRep, hosts David Willis and Samuel Deeds sit down to spotlight a Kentucky-based veteran-owned business that is turning craftsmanship into community impact — Elite Engraving LLC.

What started as a passion for quality work and custom design has grown into a mission-driven company dedicated to serving businesses, organizations, veterans, and everyday Americans through personalized engraving, branded merchandise, leather patch hats, bourbon barrel creations, awards, and promotional products built with purpose.

But this conversation goes beyond products.

The team behind Elite Engraving shares the realities of transitioning from military service into entrepreneurship, the discipline veterans bring into the business world, and why supporting veteran-owned companies matters now more than ever. From long nights building a brand from the ground up to helping nonprofits, podcasts, and community organizations create lasting impressions, this episode highlights the grit, sacrifice, and determination required to succeed after the uniform comes off.

Listeners will also hear about the importance of community partnerships, supporting local businesses, and how craftsmanship can become a way to continue serving others long after military service ends.

This is a conversation about mission, identity, resilience, and building something bigger than yourself — one engraving at a time.

Real stories. Real craftsmanship. Real impact. Only on HomeFront SitRep.

David Willis HomeFront Sitrep Podcast

My name is David Willis, I knew at a very early age that I was going into the military but didn’t know what branch. As I got older and started learning about each branch and quickly figured out that the Marines was the best. I served in the Marine Corps from 97-04. My MOS was 0311(infantry). I went to Paris Island for boot camp after boot camp I was stationed with 2nd blt 8th Marines Golf company. While with 2/8 I went on several deployments to port a prince Haiti, Okinawa, South Korea, Greece, also did two trips to Bridgeport California for cold weather training, I wasn’t going to make a Mediterranean float so I extended and joined 1st blt 8th Marines Bravo company. During my time there we deployed to the Mediterranean and had stops in Spain, Italy, Malta, Africa, and other ports. I got out of the Marines in August of 01, but 9/11 happened and was recalled to go back in where I was stationed with a mobilization support battalion and deployed.