“I guess that’s encouraging, and it’s scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they’ve worked years and years and years to kind of master and to get to this point. And then all of a sudden, someone says, I don’t want to pay this person. Let’s just have AI do it. And, you know, it does a comparable job, if not better. So it’s something that I think as a creative, I try not to be fearful of, but I do think about it as a competitor and as an ally at the same time.” – Jayson Johnson
This episode is the second half of my conversation with founder of Strike Five Films, Jayson Johnson, as Jayson shares his creative philosophy and advice to young filmmakers, the impact he sees AI having on the creative industries, and why the world, especially now, could use more comedy.
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(00:00) – The Power of Music in Film
The second half of our discussion starts with Jayson’s firsthand experience with film scores and how a last-minute change to a climactic scene completely changed its tone. “We found an artist who made this really awesome song, and he was local, so he wasn’t signed quite yet, and I just approached him, I said, ‘Do you think that we could use your music?’” Jayson recalls. “And so we put that music in there, and that completely changed the dynamic of it.” He shares the advice that award-winning director Terry Zwigoff gave him, and how he only later came to appreciate its significance. “He said you just have to be yourself, and I was kind of disappointed with that answer because everyone’s looking for the hack,” he explains. “I realized that he was completely right, that… you have to be yourself and just do things that, you know, excite you. And in that way, it’s going to come across as authentic.”
(12:30) – Advice for Aspiring Filmmakers
Jayson offers his thoughts about the AI boom and advances such as the now-discontinued Sora app from OpenAI, and his advice to young filmmakers. “I would suggest that they really think about what they want to accomplish with sound,” he says. “A lot of times people use sound as an afterthought, and I would ask them to think about what exactly they wanted to execute beforehand.” He tells listeners how they can get in touch and talks about some of his upcoming projects, including one movie genre that’s fallen out of the limelight in recent years. “I’m going to try my hand at comedy,” he explains, “because, you know, Hollywood says that comedy is dead, and I just don’t believe that. I think people need to laugh at things… You can root for the underdog and feel good leaving the theater and, just for two hours, you don’t have to think about the madness that’s going on in the world.”
Episode Summary
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