When was the last time you evaluated your business marketing plan? Performed a SWOT analysis? Really doubled down on your business marketing efforts? If you can identify what your priorities are and build a marketing strategy that works, your business will benefit in plenty of different ways. The key is in knowing how to do that in the first place. You need to have some goals for your marketing plan, both small and big picture. It’s always a good idea to know what your goals are for your business marketing plan because this will help you enhance your understanding of what your next steps should be. 

From digital marketing to SEO, you have to have a balance of knowledge so that you can implement the right strategies and techniques to realize your vision. You have to consider what you can do to improve your business marketing and we’ve got some hot ways that you can better yours today. The more tools you add to your toolbox, the better off your business will be, and here’s where you can get started. So, let’s take a look:

Tell the story of your brand!

You need to be able to create a picture of what your brand can do and that’s what you do when it comes to brand storytelling. You need to engage the brains of those who engage with your website and that means talking about yourself! You need an About Us page that resonates with others and as people are programmed to seek out a narrative that makes sense, they want to connect. You just have to give them the story to encourage them to do it. Your storytelling abilities will draw people in and you will entice your viewers in unexpected ways as a result.

Go digital with your PR

Social media is not dying a death anytime soon, which means that you need to harness it as much as possible. Your PR team should be able to be online and not just be involved in print media. In fact, you can bet that people will pivot their strategy if your PR is good enough. You want to pitch your brand story and your PR team can work with you to do that. Your social media profile for your business – across all platforms – will make a big difference here.

Lean into the influencer wind

Surround sound in your living room gives you an immersive experience, right? Well, when you lean into the use of influencers, you can bet that your advertising will be far more effective. With better reach than you, influencers have access to a wider pool of individuals, increasing your visibility and effectively using surround sound to immerse your advert in people. You should be ensuring that your business appears everywhere, from review websites to social media, and if you lean into influencer marketing you can guarantee you won’t fall by the wayside.

Extend into new industries

Have you ever heard of brand extensions? These are where companies leverage their brand awareness and create more revenue streams with better equity. By extending your brand, you can extend your product offering and ensure that you are able to exploit your brand in a positive way. Adding more strings to your bow is a good way to ensure that you are doing better for yourself and the company, enhancing your current offering and diversifying in the best way.

Leap into podcasts

Podcasting is becoming a high-flying option for business marketing because the audio marketing options are plenty. People spend more than 15 hours per week on their favorite audiobooks and podcasts and if you have something to say, your business will benefit by podcasting! You’re going to be able to feed into the demand for audio content. Every time you have a knowledgeable guest on board, you can market this fact on all social channels as well as your website. This will help your podcast audience to grow along with your engagement.

Are you video marketing?

Video – like podcasting – is taking over infographics and blogs as a form of media. You can bet that people are consuming smaller bite-size videos like YouTube and TikTok these days because they’re easy to learn from. It’s flexible and organic and it’s going to offer some rewarding engagement, too. People are looking for easy-to-consume videos in the same way that they are looking for podcasts and audio files.

Build your local community

Your business is going to feed into your local community if you get your marketing right. Engaging your local community will help you to increase your customer engagement and brand awareness.

Take into account your user experience

When was the last time you assessed how your users felt about what you can offer? Contextual marketing practices can help you take into account the context of your user, allowing you to provide content that is better tailored to the user’s needs.

Look at your titles

From your articles to your blogs, you need to look at your article titles and determine whether they are optimized. When you write your blog titles, you need to include keywords and increase their effectiveness. When you forget this, you’re not going to improve on your click-through rates and traffic. You can use online headline writers to help you but the best thing to do is run your SEO effectively to know what keywords will work most. 

Use GMB

Google My Business is a good way to be found online, and since people rely on Google to provide data that’s accurate and relevant, you need to make sure that your business is visible and that you are offering context. Google constantly upgrades its algorithms, meaning that you can recognize and improve your connections and deliver the content that people need the most. 

Business marketing has to be on point to ensure that you are seen and you are able to continue offering people what they want the most.

Originally Published on https://www.breakfastleadership.com/

Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.