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July 2nd, 2026

Peter Ross Co-Founder & CEO of Senior Helpers®

  1. Peter Ross Co-Founder & CEO of Senior Helpers® Lance A. Slatton 48:20

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Peter Ross as guest to the show.

About Peter Ross, Co-Founder & CEO of Senior Helpers®:

Peter Ross is the CEO and Co-Founder of Senior Helpers®, a leading national provider of in-home senior care, a role he has held since 2006. He is also the CEO and Founder of Town Square Franchising, launched in 2018, which focuses on innovative adult day services and supportive care experiences for older adults and families.

Peter has been a longtime leader in the home care and healthcare industries, having served on the Board of Directors for the Home Care Association of America from 2008 through 2021, including as Board President from 2013 to 2020. He is a current CEO Member of the Healthcare Leadership Council in Washington, D.C., and previously served as CEO and Co-Founder of Doctors Express Urgent Care. His broader leadership background includes executive roles with ADP, Ernst & Young, and Intuit, as well as board service with the New England Conservatory of Music and From the Top.

About Senior Helpers®:

Senior Helpers® is the nation’s premier provider of in-home, non-medical senior care services, offering specialized support for individuals living with Alzheimer’s disease, dementia, Parkinson’s disease, and other conditions, as well as personal care and companion care for those who need assistance with daily activities. Their services are flexible and completely customizable, allowing each personalized care plan to combine different aspects of their care offerings based on the individual needs of each client.

When a Family first contacts a Senior Helpers office, the process begins with a complimentary initial assessment in the client’s home to better understand their needs and develop an individualized care plan. When needed, a qualified staff member, social worker, or registered nurse may conduct a more detailed assessment, depending on state regulations, to further guide the care plan. This assessment is then used in the caregiver matching process to help select the most appropriate caregiver for each client.

Senior Helpers® also elevates its care through three key programs: the proprietary LIFE Profile assessment tool, the Senior Gems® program, and the Senior Helpers Center of Excellence training spaces. LIFE Profile is a research-based Technology tool that uses data to help identify a client’s risk of hospitalization. Senior Gems® provides effective strategies for supporting and caring for loved ones from normal Aging through late-stage dementia, focusing on what is precious and unique about each senior at every stage.

The Senior Helpers® Center of Excellence is a training space designed to simulate a client’s home, allowing caregivers to learn in a real-world environment and demonstrate their ability to provide the highest quality care in the home setting.

Lance A. Slatton CSCM Host of The Nation's Leading Voice in Long-Term Care Issues

Lance has worked at Enriched Life Home Care Services as a Senior Case Manager for over 8 years and has been the host of All Home Care Matters since its inception in 2020.

Lance finds joy in helping families and those needing care and support. This led Lance and the team at Enriched Life Home Care Services to create All Home Care Matters in 2020 to act as a continuation of the work that they have been doing for families and communities throughout Southeastern Michigan.

This commitment to the families and communities in Michigan has led Enriched Life Home Care Services being recognized and awarded the #1 home care provider in Michigan for the past 5 years in a row.

As host of All Home Care Matters he is always looking for ways to help listeners and viewers to find and have the information, resources, and support that they need as they face long-term care issues and letting them know that they are not alone.

Lance also serves as a member of the Board of Directors for a senior center in Monroe County, Michigan.