Most people see cocoa and think about chocolate.

Most people see coffee and think about a cup in the morning.

But behind cocoa and coffee is a hidden world of pricing, buyers, transport, warehouses, ports, exporters, global markets, documentation, currency, risk, and profit.

In this episode of The World’s Mayor Experience, Joshua T. Berglan comes to you from Limbe, Cameroon to break down cocoa and coffee pricing as a real-time teaching tool for farmers, youth, communities, local traders, cooperatives, and future entrepreneurs.

When cocoa is quoted internationally at one price, why does the farmer experience a different reality?

Why does the domestic buyer see another number?

Why does the exporter calculate something else?

Why does the port price tell another story?

And why do so few people understand how much Money moves between the farm, the buyer, the port, and the global market?

This episode explores the hidden math of African trade and explains why financial literacy, trade literacy, market literacy, media literacy, and value chain Education are essential for community power.

Joshua breaks down important pricing concepts like CAF, FOB, and DLA in simple language while showing how media can become a tool for economic education, ownership, and transformation across Cameroon and Africa.

Because the price is not just a number.

The price is a lesson.

The value chain is not just economics.

It is a map of power.

And when communities understand the hidden math, they can begin to build a future where they are not just producers…

They are owners.

🎙️ The World’s Mayor Experience 📍 Recorded in Limbe, Cameroon Hosted by Joshua T. Berglan, The World’s Mayor

Watch this episode if you care about cocoa farming, coffee farming, African trade, financial literacy, agribusiness, value chains, farmer empowerment, Cameroon agriculture, economic sovereignty, and the future of African ownership.

Joshua Berglan Podcaster

Joshua T. Berglan is a visionary multimedia creator and social empowerment leader, renowned globally as "The World's Mayor." As an award-winning producer, internationally bestselling author, and pioneering show host, Joshua is spearheading a transformative movement at the intersection of media literacy, accessible education, and community empowerment.

His ground-breaking works include the game-changing book "Media Company in a Box: Independent Media in the 4th Industrial Revolution," providing a roadmap for ethical media entrepreneurship leveraging emerging technologies like AI and the metaverse. Joshua's raw, redemptive memoir "The Devil Inside Me" chronicles his journey overcoming addiction and trauma.

The World's Mayor Experience, Joshua's innovative media platform, features empowering content tailored for under-served groups like at-risk youth, mental health communities, formerly incarcerated individuals, abuse survivors, human trafficking victims, and disabled people. As a proud advocate from these marginalized backgrounds himself, Joshua is dedicated to amplifying unheard voices through media skills training and accessible business mentorship.

While his inspirational books are available at bookstores worldwide, Joshua has made "Media Company in a Box" freely accessible at public libraries globally, exemplifying his commitment to democratizing vital knowledge. As a SCORE mentor, he provides pro-bono coaching to entrepreneurs and nonprofits.

Through immersive virtual experiences, online academies, published works, advocacy initiatives, and an upcoming worldwide touring show, Joshua Berglan is sparking a people-powered renaissance - equipping a global community of ethical storytellers and digitally literate changemakers to reshape societal narratives for the better.