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June 2nd, 2026

From Tire Shop to Energy Drink Empire: The Blue Collar Success Story

  1. From Tire Shop to Energy Drink Empire: The Blue Collar Success Story Jim Tracy 30:53

This episode features David Till and Hunter Donahue, founders of Blue Collar Company, sharing their journey from tire shop side gig to a booming energy drink brand tailored for blue-collar workers. Discover how they identified a niche, developed a product, and scaled rapidly, embodying the American dream of entrepreneurship and resilience.https://bluecollarcompany.net/

Jim Tracy Podcaster and Grampion

Jim Tracy is one of the highest demand influencers, podcasters and speakers on workplace culture in North America. His extraordinary life combines real life CEO experience with candid stories about adversity, resilience and team building. Having spent decades at the helm of multi-generational organizations, he understands the challenges of rolling out teams in a dynamic and changing marketplace. A client named him “The Curator of Culture”!
Jim is not just a successful bootstrapping CEO, he is a Keynote Speaker, Best Selling Author, acclaimed podcaster, jet pilot, Grampion to 16 grandkids and award-winning business person. Jim was inducted into the Wireless History Foundation's Wireless Hall of Fame, awarded the prestigious Bill Carlson Lifetime Service Award from NATE, and recently named a Business ICON of Idaho.
Jim has founded, built, scaled, bought and sold multiple businesses. He has testified before the United States House of Representatives. Tracy has been trained by F-15 fighter pilots and continues to fly an Eclipse 500 jet. He has completed over four hundred podcasts and authored three books. Jim has been married to his dream girl Sarah for 45 years.