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June 3rd, 2026

AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2

  1. AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2 Jodi Krangle 31:34

I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that’s spatial, so that when you get near to it, you hear it rustling. You can sit by it and actually get the feeling that you’re talking about, of just, you know, [dreaming] away.” – Rune Eskildsen

This episode is the second half of my conversation with composer Rune R. B. Eskildsen as we discuss the balance between AI convenience and human intuition, where the data we feed AI ends up and how it might be used, and his work on the upcoming, highly anticipated game Out of Words.

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I’d Love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(00:00) – Navigating AI and Copyright Challenges

As the second half of our discussion starts, Rune shares his thoughts on the Growth of AI and how even a simple jingle can benefit from a human touch. “It’s a story that you are trying to convey through the brand or whatever you’re making that sound for,” he explains. “Yes, you could recreate the same thing with an AI, but it wouldn’t be able to encapsulate the thoughts that we’ve spoken about.” We talk about the environmental impact of AI and the data centers that power it, and how different countries are looking to offset, and even take advantage of, that impact. “Data centers are going up,” he notes, “I just learned recently that in Amsterdam or somewhere in the Netherlands, they use data centers to heat up the city. So they build them on the ground and then they heat parts of the city.”

(15:45) – The Role of Human Emotion in Sound

Our conversation turns to some of the privacy concerns that have sprung up around AI, and how they affect his use of it for professional clients. “Even though it might not go anywhere, we don’t know if it’s going anywhere,” he says about prompts. “It takes a snapshot and puts it somewhere and hides it. And there might be some secret stuff, so yeah, that’s also a concern.” He discusses some cases where, on the other hand, AI has helped clients better express their needs. “I think talking about AI as a tool,” he tells us, “maybe people would do that, say, ‘This is kind of the vibe that I want to do. And I’ve made it with AI or made it myself or whatever, but now I want you to do it properly.’”

(22:00) – Rune’s Advice for Product Designers

As our conversation wraps up, Rune elaborates on the different, often subtle impact that AI and human compositions can have on listeners. “I guess that’s sort of the same,” he explains, “[as] plastic plants and real plants. And that’s definitely, you know, it lights up and there are some colors which you really can’t emulate that well, even though some of the plastic ones are good.” He tells listeners how they can get in touch and talks about some of his upcoming projects, including the indie adventure platformer Out of Words. “We have some updates coming and we’ll be on sale on Steam when we go into winter,” he adds. “So that is nice. And yeah, we have some bigger updates coming.”

Episode Summary

  • Rune shares insights on the current copyright landscape in Denmark.
  • Discussion on the ethics and sustainability of AI in the audio industry.
  • Rune gives tips on how to enhance sound quality in product design.

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Editing/Production by Humberto Francohttps://humbertofranco.com/

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Jodi Krangle Voice Actor & Podcast Host

From Disney and Depends to beachside resorts and little blue pills, voice actor Jodi Krangle has just about done it all. Other highly satisfied clients include Dell, Kraft, and Lindt. She specializes in Brand Voice, Commercials, Corporate Narration, as well as Podcast intros and outros.

Jodi has released over 260 episodes of her Top 2% podcast, Audio Branding: The Hidden Gem of Marketing, and has been a judge for the International Sound Awards for two years in a row. She's also a singer, a media geek and an avid Dungeons & Dragons player.