This is episode 846.
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Today’s show featured an interview with channel sales leaders Pamela Johansen and Craig Booth.
Find Pam on LinkedIn. Find Craig on LinkedIn.
PAM’S TIP: “The role needs to be at the table with the customer. The direct seller, the channel seller, and the partner manager all need to be at the table to show the customer they have a responsible team coming together to support them in the sales process.”
CRAIG’S TIP: “The job of the partner program is not recruiting and onboarding partners. The job of the partner program is to produce active sellers that are creating engagement and producing revenue on the back end.”
