“What are the stories that people can participate in and see themselves in? I think that’s one of the keys that we can unlock when it comes to the whole climate narrative is telling stories that build the scaffolding blocks to a larger narrative that people want to be a part of, and we need to make it feel inevitable….The way that justice prevails, whether it’s environmental justice or any kind of justice, I think it’s that the leaders make it feel inevitable. And that’s the climate movement’s job. And I think we have every opportunity and ability to do that.”
Melissa Jun Rowley on Electric Ladies Podcast
The movements have been struggling to connect with people to communicate the vital messages about protecting the planet and its inhabitants. How can the climate and justice movements engage people again?
Listen to Melissa Jun Rowleg, author of “Beyond the Mic Drop: How Stories Can Shift Culture, Power & Policy” and communications expert and journalist in this fascinating conversation with Electric Ladies Podcast host Joan Michelson.
You’ll hear about:
● How stories and narratives work to engage people of all stripes.
● How emotion is key to connecting with people, helping them see themselves in the story
● Tips on how to develop and tell stories and tie them into a narrative campaign to drive a positive message for the planet and its inhabitants
● Plus, career advice, such as:
“You really need to start looking at yourself differently. You’re looking at yourself as one thing, but your skills, your assets, your talents, your passion can be so many things to so many other people…Try to look outside yourself a bit.…It’s very hard to see ourselves clearly, and I don’t know if we ever really do…So, if you’re able to, just talk to other people and say…’What do you see in my skillset and in my energy and in what I’ve accomplished so far and what I could do that maybe I’m not looking at?’ Because it is so hard to see ourselves…(and) it’s important to celebrate our wins.” Melissa Jun Rowley on Electric Ladies Podcast
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Read Joan’s Forbes articles here.
You’ll also like:
· People Leveraging Carbon Markets to Save Their Land – with Stacey Solie, Documentary Producer of “From the Ground Up” – telling stories to show the power of carbon markets
· How To Talk ‘Climate’ To Keep People Safe – with Allison Agsten, USC Center for Climate Journalism & Communications
· How to Talk About Climate in a Polarized Culture – with Katharine Hayhoe, Ph.D., Climate Scientist, Professor at Texas Tech University and Chief Scientist at The Nature Conservancy
· Seek First to Understand – with Jennifer Hough, Advisor, TEDx Speaker, Author
· How Do We Talk About Climate? – with Jill Tidman, Executive Director of The Redford Center, nonprofit producing environmental documentaries and media
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