Building Your Commercial Real Estate Brand: Beyond the Transaction | Michael Haltman | LICN
***The recording quality isn’t perfect, but the content absolutely is critical***
Grab a notepad.
In this 17-minute presentation at a Long Island Commercial Network (LICN) (https://licnre.com/) meeting, Michael Haltman, CEO of Hallmark Abstract Service, delivers a masterclass on what separates forgettable vendors from trusted, go-to brands in commercial real Estate.
The core message? In a world of commodities, your reputation, your Relationships, and your voice are your greatest competitive advantages. Many people are leaving all three on the table.
What Michael covers:
• Why your business cannot afford to be a secret — and how to fix that
• The difference between your personal brand, your product, and your company brand
• How Know-Like-Trust shortens the sales cycle and generates referrals
• Why your reputation always precedes you — and how to make sure it’s working for you
• The power of repetition and consistency in staying top of mind
• Content tools that build real relationships: newsletters, podcasts, blogs, Substack, and more
• Speaking engagements, awards, civic involvement, and social media — how to use each strategically
• Why the goal is always to add value beyond the transactional
Whether you’re in commercial real estate, title insurance, Finance, or any service-based business, this presentation will challenge you to think differently about how you show up, how you’re perceived, and how you grow.
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About the Host
Michael Haltman is the CEO of Hallmark Abstract Service, a title insurance provider focused on commercial and residential real estate transactions in New York. He explores the intersection of economic trends, leadership, and modern challenges on Do You Ever Wonder.
Connect with Michael
Hallmark Abstract Service: https://www.hallmarkabstractllc.com/
LinkedIn: https://www.linkedin.com/in/titleinsurancenewyork/
Subscribe to the Podcast: https://www.youtube.com/@DoYouEverWonder943/videos
Podcast Inquiries & Guest Proposals
Interested in appearing on the show or suggesting a topic?
Email Michael: [email protected]
