In this episode of Printing’s Alive, Warren Werbitt chats with Sheilae Siagian and Steve Falk about the enduring appeal of print. Sheila shares her passion for hands-on print work and the tactile aspects that draw people to the trade. They discuss print’s significance in daily life, Canadian Print Scholarships, and Sheila’s visits to printing facilities. The conversation covers attracting young talent, the role of packaging and print embellishments, and modernizing industry associations. Ideas for engaging the next generation, like a young print party and student print day, are also explored
(0:00) Introduction, guest introduction, and Sheila’s background
(2:50) The appeal and tactile aspects of hands-on print work
(6:48) Sharing Sheila’s videos and online presence
(11:05) Overview of the Canadian Print Scholarships
(13:32) The importance of print as a trade
(16:29) The significance of print in everyday life
(18:39) Sheila’s visits to various printing facilities
(24:23) Canadian print scholarships and supporting organizations
(27:48) Developing Relationships with Quebec print schools
(29:04) Sheila’s future career aspirations
(32:05) Print school equipment and industry partnerships
(35:41) Importance of packaging and print embellishments
(37:04) Strategies to attract and engage young talent in print
(40:25) Creative ideas for promoting print to younger generations
(41:46) Challenges in modernizing print industry associations
(42:22) Issues with commission-based sales roles and fair pay
(43:42) Upcoming video content and finding a vehicle wrapping expert
(45:19) Utilizing social media for promotion
(45:31) Ideas for a young print party
(46:01) Sponsor: Graphics Canada
(48:14) Passing the torch to the next generation
(49:20) Proposal for student print day
(51:07) Encouragement to promote youth in the print industry
