Why are you still invisible at work despite doing some of the best work of your career?
Why does the woman with half your experience get the call from the recruiter you’ve been waiting for?
And why is "let your work speak for itself" the worst career advice we keep handing to women in tech?
In this episode of From a Woman to a Leader, I sit down with Chen Guter, CMO at Dig, to talk about personal branding for women who hate self-promotion. Chen spent ten years at Procter & Gamble, then moved into high-Growth tech, leading marketing at Lusha and AppsFlyer. Along the way, she learned the hard way that being known inside one company is not the same as having a brand.
We get into the identity crisis that hit her in 2018 when she decided she would never look for a job again, the four questions she uses to help leaders define their brand without it feeling forced, and why marketers (of all people) are often the worst at building their own.
If you’ve been wondering how to build a personal brand on LinkedIn, how to get more visibility at work, or how to position yourself for the next role without feeling like you’re bragging, this conversation is for you.
About Chen Guter
Chen is CMO at Dig, a social intelligence platform that helps brands understand what’s happening in social video. With more than 18 years across global B2C and high-growth B2B, Chen treats marketing as a blend of story, system, and emotion. She’s a public speaker, a G CMO mentor, and a coach on personal branding.
Connect with Chen on LinkedIn: https://www.linkedin.com/in/chenguter/
Chapters
00:00 The four-year admission you didn’t expect from a CMO
00:15 Welcome and what this episode is about
02:23 From P&G to Lusha to AppsFlyer to Dig: Chen’s path
04:25 What "invisible at work" really looks like for women
07:50 Chen’s P&G origin story
09:37 The birthday weekend that nearly broke her
11:01 When "don’t take it personally" stops working
14:27 The 2018 decision: never look for a job again
16:04 "I’m not Chen from P&G": the identity crisis
18:33 Why marketers are the worst at personal branding
19:36 What to actually put in your LinkedIn headline
21:51 By default or by design: the reframe
23:40 The four questions Chen uses to build a brand
26:42 What Chen does daily to nurture her brand
28:19 Final advice and the four-year video confession
29:45 Close
Connect with Limor
Podcast hub: https://limorbergman.com/podcast/
LinkedIn: https://www.linkedin.com/in/limorbergman/
Substack: https://limorbergman.substack.com
Topics covered in this episode
personal branding for women, how to build a personal brand on LinkedIn, why women in tech stay invisible at work, how to get visibility at work, personal branding for leaders, what to put in your LinkedIn headline, how to position yourself for promotion, how to attract the right opportunities, personal branding without self-promotion, identity at work, leaving a long career, women in marketing leadership, CMO advice, building your brand by design
