On this week’s GoalChat Debra Eckerling speaks with Jim Fuhs, Fuhsion Marketing, and Bob Woods, CMO, Social Sales Link, about the power of Substack, which continues to grow in popularity and functionality.
Substack is like a social media platform and website with blog all in one, and something you can use in concert with other strategies like LinkedIn, podcasting, and live video. Notes are like "old Twitter," also giving you the ability to share others’ content and interact. Publications enable you to display your thought leadership/expertise/enthusiasm for other areas of your life.
What is the Power of Substack?
– Bob: Discoverability
– Jim: Less noise, more conversation
Getting Started
– Bob: Determine your lane; there are 31 categories on Substack
– Jim: When you build your profile, start with your banner and description
– Jim: Start by engaging in the notes
– Bob: Read other people
Goals
– Bob: Spend time on the platform and write notes; interact and reply
– Jim: Create and upload a vertical video as notes; after you read a good article, clip a highlight, and share it
Final Thoughts
– Bob: Just start doing it. But don’t overdo it
– Jim: Quality over quantity
Read the full recap and get the links discussed: https://thedebmethod.com/power-of-substack-jim-fuhs-bob-woods
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How are you using Substack? Please share in the comments.
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Debra Eckerling is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified.
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