What if the fastest way to build a sustainable, profitable business is to stop doing what everyone else is doing—and simply raise your prices?
Episode Summary
In this episode, business coach and author Robin Waite joins us to explore how to simplify your business plan and step into a space of excellence without exhaustion.
If you’ve been feeling:
- Overwhelmed by complex marketing strategies you do not actually enjoy
- Hesitant to charge what your expertise is truly worth
- Stuck on the sales cycle of doom because your prices are too low
This conversation will help you find the confidence to restructure your pricing, set boundaries, and finally get off the marketing hamster wheel.
What You’ll Learn
- Why copying your competitors' pricing usually means copying a deeply flawed business model.
- The “30, 30, 30” framework to properly test new business strategies before giving up on them.
- How to strategically double your revenue while taking on half the number of clients.
- The power of saying no to clients who do not align with your vision.
- A behind-the-scenes listen as Robin coaches me live on confidently raising the price of my Discovering Your Calling Academy.
Key Insight
Someone has to be the most expensive, so why isn't it you?
Quick Self-Check
- Are you blindly following a business model that does not align with your natural strengths?
- Do you have enough conviction in your own services to raise your rates and comfortably let people say no?
- Is your current workload leading you toward excellence, or toward exhaustion?
Next Steps
Grab a free, signed copy of Robin Waite's book, Take Your Shot, by visiting https://www.fearless.biz/
Coming Up Next
Next week, we continue the journey toward discovering your calling so you can live a life of fulfillment, freedom, purpose, and joy.
Love this episode or have questions? Send Sheri a message
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Let’s continue the conversation beyond the podcast.
🔗 Connect with Sheri
Website: www.sherimiterco.com
Facebook & LinkedIn: @SheriMiter
Additional Resources:
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Matthew 5:14-16 is the inspiration for this podcast.
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Sheri Miter is a serial entrepreneur. Her first business was selling painted rocks to neighbors when she was 7! This entrepreneurial spirit led her to many failures but also some huge successes, such as a Chimney Cleaning business with her husband Tom, a professional firefighter, and eventually a business as a Mary Kay sales director. While in Mary Kay, Sheri led her team to six-figure years multiple times, and YES, she drove the iconic pink Cadillac for part of her career!
Despite her success as a Sales Director in Mary Kay, Sheri found herself at a crossroads after 25 years. She began to question if this was the path she truly wanted for the next decade of her life. Even after achieving her best year, she felt a sense of weariness and asked herself, 'Is it ever going to be enough?' This internal struggle led her to a brave decision- to step away from her role as a Sales Director and embark on a new journey. This journey led her to become a Gallup Certified CliftonStrengths Coach. Today, Sheri has crafted a life she loves, assisting other highly successful women to discover their 'what’s next' career. She is passionate about working with women who have achieved success making the money, but are now eager to make an impact by unleashing their God-given strengths and embracing their true calling!
When Sheri isn’t busy with her clients or recording a new podcast, she cherishes her time with her grandkids and embarks on exciting adventures with her husband. Their escapades often include the beach, biking, or out boats. At the end of a fulfilling day, they savor the beauty of the sunset with a cocktail in hand, a testament to Sheri's belief in enjoying life's journey.
Sheri’s Top 5 CliftonStrengths: Futuristic, Maximizer, Self-Assurance, Command, Strategic.
Her motto is “Life is way too short, so we HAVE to enjoy the journey.”
