If your “conversions” are just page views, you’re not reporting performance.

You’re committing fraud with better fonts.  

In this episode, Dana DiTomaso (Principal & Founder, Kick Point Inc. | Founder & Instructor, Analytics Playbook) breaks down why fake conversions keep surviving…and how leaders can rebuild measurement that reflects reality.

This isn’t just an analytics episode. It’s a leadership episode: because truth requires standards and psychological safety, and client trust collapses when dashboards become theater.  

What you’ll learn

• The most egregious conversion setup Dana’s seen (and how it makes revenue look imaginary).  
• Why “contact page views” are not leads…and the cleaner alternatives.  
• Why GA4 + paid platforms don’t always match and how GTM trigger mismatches create measurement chaos.  
• Dana’s metric take: stop using bounce rate; use engagement rate.  
• The agency founder play: improve measurement, then wean clients from bad metrics to good metrics without detonating trust.  

Connect with Dana

• LinkedIn (where she posts most): https://www.linkedin.com/in/dditomaso/  
• Kick Point: https://kickpoint.ca/
• KP Playbook: https://kpplaybook.com/

⚡ Your next step

Book a Transition Leadership Foundation Call (20 min):

https://calendly.com/adamwbarney/foundation-call-20min

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Adam W. Barney Transition Leadership Coach | Operating Rhythms That Hold Under Pressure 🎯 | Author & Podcast Host

Adam W. Barney works with transitioning leaders at pivotal moments - career shifts, leadership inflection points, and identity resets - helping them regain clarity, direction, and sustainable momentum.