By Corey C. Walker Let me say this clearly. Creating content every day is not the goal. Consistency alone is not the goal. Even volume is not the goal. The real goal is results. For a long time, I was doing what most small business owners are doing right now. I was posting daily, forcing ideas, trying to stay relevant, and watching engagement go up and down with no real pattern. It felt productive, but it was not efficient. So I made a shift. I stopped creating content daily and replaced it…

Originally Published on https://www.themarketingspecialist.com/blog

Corey Walker Corey Walker, Author of Instagram for Dummies

Corey Walker is the co-author of Instagram for Dummies, and Instagram for Business for Dummies. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, create content, advise on video, and buy ads on multiple platforms. She loves helping businesses achieve success in the online world!