If you’re still optimizing Meta for views, you’re not running ads – you’re renting applause.
In this episode, Jordan Hawn (CEO & Founder, Hawn Consulting) breaks down what’s actually converting on Meta in 2026 for service businesses – and the finding that’s making “video-first” marketers uncomfortable:
Carousels are beating video for conversions in a lot of real campaigns because they do what most ads fail to do: they force Clarity, answer objections, and help the right people self-select before they ever click.
But this conversation is bigger than creative formats.
It’s about leadership:
- setting expectations that protect spend and morale
- building follow-up systems that prevent lead waste
- designing marketing that survives algorithm whiplash
- and choosing Growth that doesn’t torch your team
What you’ll get from this episode:
- Why video can win attention and still lose the sale…and why carousels often win for intent
- The creative structure that converts: hook → proof → process → CTA (and why skipping “process” kills trust)
- How to stop blaming the platform and fix the real leak: speed-to-lead + sales handoff + follow-up cadence
- The multi-channel mindset that keeps you from being held hostage by one algorithm
- Why email marketing becomes the durable growth engine when paid gets volatile
- The leadership move Jordan uses to protect energy and execution: better boundaries, better inputs, better outcomes
Guest: Jordan Hawn (Hawn Consulting)
If you’re spending Money on ads but don’t have a system to convert attention into outcomes, let’s fix the foundation.
Book a Transition Leadership Foundation Call (20 min):
https://calendly.com/adamwbarney/foundation-call-20min
Adam W. Barney works with transitioning leaders at pivotal moments - career shifts, leadership inflection points, and identity resets - helping them regain clarity, direction, and sustainable momentum.
