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Beyond Buy-and-Hold: Using Technical Analysis to Manage Risk + Communicate Clearly With Clients (with David Keller, CMT)

  1. Beyond Buy-and-Hold: Using Technical Analysis to Manage Risk + Communicate Clearly With Clients (with David Keller, CMT) Adam Koos 43:12

In this episode, Adam Koós sits down with David Keller, CMT (host of Market Misbehavior) for a practical conversation about using technical analysis the way advisors actually need it: to manage risk, stay disciplined, and help clients understand what’s happening without jargon.

You’ll hear how Adam’s early-career experience through the 2000–2002 bear market shaped his shift away from “hope-and-hold” messaging—toward a model-driven, trend-aware process—plus the exact types of charts he believes advisors should keep in front of them during client conversations.

Episode Timestamps (YouTube Chapters)

00:00 – Welcome + why this conversation matters for advisors 01:05 – Adam’s background: med school path → financial advisor (starting 10 days before 9/11)04:30 – The turning point: why “it always comes back” wasn’t good enough for clients 06:45 – Why technical analysis clicked: “playoff teams” (relative strength) + “locker room” (risk-off) 10:05 – Risk management reality: tornado sirens, whipsaws, and why discipline matters 13:10 – The emotional side of advice: what clients really want during volatility 16:00 – The 3 charts Adam always wants in front of him during client meetings 20:20 – Seasonality vs trend: staying invested without ignoring August–September weakness 24:00 – Common advisor mistake: going “100% TA” (too rigid) + building better model balance 27:10 – Why Adam started Coaching other advisors + the systems that drive Growth 30:20 – Final takeaways + where to connect

Key Takeaways

💡 Technical analysis isn’t just “tools”—it’s a communication advantage. Simple, visual frameworks (like a stoplight chart) help clients stay grounded. 💡 Relative strength = “Investing in playoff teams.” You’re not predicting the Super Bowl—you’re prioritizing leaders and rotating as conditions change. 💡 Risk management requires accepting false alarms. “Tornado sirens” (whipsaws) are part of avoiding the rare storms that can do real damage. 💡 Give clients as little as they need—no more. Overly complex charts can confuse instead of calm. 💡 A financial plan is the emotional anchor. Clients handle volatility better when the portfolio is connected to a real plan and clear goals.

Key Quotes

🗣 “We’re not trend predictors—we’re trend followers.”🗣 “If every investment was an NFL team, we’re investing in the playoff teams… not trying to pick the Super Bowl winner.”🗣 “There’s about seven tornado sirens before you actually get a tornado.”🗣 “Clients don’t understand your candlestick chart… give them as little as they need, but no more.”🗣 “When markets get emotional, clients want to know two things: ‘Am I okay?’ and ‘Do you have my back?'”

Connect With the Guest (David Keller, CMT)

Website: https://www.marketmisbehavior.com/ YouTube: https://www.youtube.com/@DKellerCMT About David: Background + bio

Follow and Connect with Libertas Wealth Management

Facebook: / libertaswealth

Instagram: / libertas.wealth

Threads: https://www.threads.com/@libertas.wealth

LinkedIn: / libertas-wealth

Twitter (X): https://x.com/LibertasWM

TikTok: / libertaswealthmanagement

YouTube: / @libertaswealth

Podcast YouTube Playlist: • The Retirement Fiduciary Podcast

Spotify: https://open.spotify.com/show/29Jrqu0…

Apple Podcasts: https://podcasts.apple.com/us/podcast…

Email: [email protected]

Website: www.libertaswealth.com

Phone: 614-543-1350

________________________________________

Connect with Adam Koós

LinkedIn: / adamkoos

Adam Koós Adam D. Koós, CFP®, CMT, CEPA

Adam’s professional journey began just 10 days before the tragic attack on the World Trade Center in 2001. This timing allowed him to guide his clients through four of the worst market crashes in U.S. history.

He holds several high-ranking certifications, such as the Certified Financial Planner® (CFP), Chartered Market Technician® (CMT), Certified Financial Technician (CFTe), and Certified Exit Planning Advisor (CEPA). He’s also been recognized locally and nationally in publications such as The Wall Street Journal, MarketWatch, Investopedia, Seeking Alpha, FA Magazine, and Proactive Advisor Magazine, just to name a few.

At Libertas Wealth Management Group, Adam utilizes his expertise, focusing on two main areas:

Career professionals who have an interest in utilizing a variety of retirement, tax, insurance, and estate planning tools to make work optional — and stay retired.

Business owners and CEOs interested in transitioning their businesses into more profitable, efficient, and lifestyle-friendly companies with plans to eventually (or immediately) exit, and…

In addition to his financial advisory role, Adam is an accomplished speaker, writer, and educator. He regularly contributes to numerous financial publications and offers financial planning classes and workshops. His dedication to sharing knowledge stems from his family’s background in teaching.

Through these endeavors, Adam continues to make a significant impact on the lives of others, fulfilling the vision he nurtured from a young age, watching his father and absorbing the lessons he was taught about attitude and ethics, and using his knowledge to provide authentic advice, treating clients as if they were his own family.