“John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of Retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.”
Follow us on our Facebook page: ACMG Digital
Full episodes will be available in RokuTV this spring!
websitehttps://theinstituteofwow.com/about/
