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How to Drive Senior Living Development in Tough Markets

  1. How to Drive Senior Living Development in Tough Markets Bridge the Gap Network 18:06

In this episode of Bridge the Gap, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management.

This week, we cover:

  • How Aspenwood transformed a strong company into a market-leading culture
  • Building authentic sales Relationships long before a community opens
  • Supporting high-performing teams and reinforcing culture at scale
  • Strategic refreshes and CapEx planning for luxury senior living assets
  • Maintaining brand standards across developments and acquisitions

Meet the Hosts:

Josh Crisp

Lucas McCurdy

Connect with Our Guest

Heather Tussing

Produced by Solinity Marketing.

Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

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This episode was recorded at the NIC Fall Conference 2025

Bridge the Gap Network A Senior Living Podcast

Welcome to Bridge the Gap with hosts Lucas McCurdy and Joshua Crisp. A podcast dedicated to informing, educating, and influencing the future of housing and services for older adults in senior living.