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November 26th, 2025

The Secret Sauce of Giving Multiplier: Incentivizing Charitable Giving

  1. The Secret Sauce of Giving Multiplier: Incentivizing Charitable Giving Crow's Feet: Life As We Age 16:45

We’re coming upon the season of giving — the period when Americans’ generosity pours forth. According to Giving USA, about 40% of the $590 billion given to charity each year occurs in December.

In this episode, Crows Feet explores an innovative charitable giving platform, Giving Multiplier

It combines heartfelt, personal donations with making it far easier to have an impact on some of the world’s most pressing issues: global Health and poverty, animal welfare, and climate change.

The Giving Multiplier concept of “bundling donations” emerged from charitable giving research at Harvard University by Dr. Joshua Greene and Dr. Lucius Caviola. They found people were incentivized to give when they could combine their personal interests with global concerns.

Giving Multiplier adds to your gifts to both the local and global charities by up to 25% (30% for Crow’s Feet listeners), depending on the allocation. 

Listen to this interactive episode, then return to it on your laptop to follow along with the tutorial. It can be found at 8 minutes in. 

Links and further information: 

www.givingmultiplier.org/CROW

For more information about Dr. Joshua Greene and Dr. Lucius Caviola

If you’d like to inquire about supporting Giving Multiplier, please contact Matt Coleman, at [email protected]

And check out the insightful daily perspective by Crows Feet writers at www.crowsfeetlifeasweage.com.

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Nancy Peckenham Founder, Crow's Feet: Life As We Age

Nancy Peckenham is the founder and editor of Crow’s Feet: Life As We Age. She is a former cable news executive, local news reporter and documentary filmmaker with a focus on Latin America. She has published three books and has written about her life traveling the U.S. in a Sprinter van with her husband. When not on the move, she loves gardening and spending time with her two sons.