Welcome to a new edition of the Famous Interviews with Joe Dimino series. In this episode, we talk with Entrepreneur, Advisor, Magician & Disrupter Jeff Greenfield. With three decades of experience in strategy, Growth, and marketing leadership, Jeff has carved out a unique path in both the business and creative worlds.

He is the co-founder and CEO of Provalytics, an AI-driven, cookie-less attribution and measurement platform helping marketers prove the impact of upper-funnel channels—like CTV—and confidently grow their budgets. Known as the “Cookie Monster” for his deep expertise in digital cookies and their impact on the advertising ecosystem, Jeff has long been a leader in attribution and analytics.

Previously, he was the COO and co-founder of C3 Metrics, a premier multi-touch attribution platform whose clients included JP Morgan, US Bank, Hertz, Nestlé, Carhartt, Edward Jones, and Fender.

We explore Jeff’s winding journey — from dreaming of performing magic on The Tonight Show with Johnny Carson to a life-altering accident that shifted his professional focus. It’s a story of reinvention, Innovation, and persistence. Enjoy this insight-filled conversation.

Website: https://provalytics.com
LinkedIn: https://www.linkedin.com/in/jeffgreenfield/ 

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Joe Dimino Podcaster/Artist

Joe Dimino has been writing & creating in a variety of capacities since his college days at the University of Missouri-Kansas City somewhere around 1993. If you are keeping score, that would be about 29 years+. It all began at UMKCs University News as a Sports Writer & turned into a myriad of expressive avenues. Inventing poems, art, video & audio has always been in the proverbial cards.