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Conference fatigue is real. The solution isn’t bigger booths. It’s better design.
In this episode of Retail Leadership with Steve Worthy, Jamie Hancock — founder of Buying Time and Commerce Futures — breaks down how to build events that create real learning and real pipeline without turning the room into a pitch fest.
We cover:
- Designing your event like a sales motion: ICP, personas, shared problems, clear outcomes
- Why putting customers and practitioners on stage beats vendor decks every time
- Workshop formats that produce value you can capture, anonymize, and share with your team
- The truth about side events around NRF and why many “big show” wins happen off the floor
- A simple rule that improves content quality: more women on stage
- Post-event “aftercare” that turns inspiration into action the following week
You’ll leave with a practical checklist for making your next event — hosted or attended — actually worth it.
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Steve Worthy is a podcasting veteran; he began in 2007 with By Husbands For Husbands, a podcast and business focused on helping entrepreneurial husbands succeed professionally and personally by balancing work and family.
Steve is a seasoned business leader with over 25 years of executive retail leadership experience. His career is focused on assisting podcasters and leaders to find their unique voice and understand how to fit within their culture to advance their podcasts and career.
Currently, as an entrepreneur, Steve teaches both novice and experienced podcasters how to live stream through his Podcasters LIVE Academy. Steve views this as the best medium for podcasters to grow and engage with their audience authentically.
