Think about the last time you visited a museum or hall of fame. Did you linger at some exhibits while breezing past others? Were there points where crowds clustered, slowing down your visit? My husband Greg, and I found ourselves attracted to different areas of three different halls of fame and realized there was a strategy behind the layouts and plans for visitor flow.
Our small choices were not entirely random—they were part of measurable behaviors. Institutions such as halls of fame that track such data, especially the time visitors spend at each display, gain powerful insight into what captures attention, what loses it, and how to design experiences that both educate and engage. The key is not just having data but turning data into decisions. Numbers alone don’t change anything. Action does. And that’s where visiting very different halls of fame offer valuable lessons.
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