This is what most people get wrong about networking: it’s not about who you know, but who knows you. It’s a mindset that helped Brendan Kaminsky land a job at ESPN — without even applying — and launch his own branding and social media agency.

In this episode, he shares how he built a name for himself, grew his agency, and turned Relationships into real opportunities. Tune in to hear the story behind his viral Super Bowl moment and learn how to start networking the right way!

Topics discussed:

• How social media has changed sports

• What he learned working at ESPN

• Why relationships are your biggest asset

• His slow, strategic approach to Growth

• How to network and build real relationships

• What it takes to go viral on social media

• The importance of Mental Health conversations

Resources:

• Mitlin Financial: https://www.mitlinfinancial.com/
• The JOY and Productivity Journal by Lawrence Sprung: https://www.amazon.com/JOY-Productivity-Journal-brought-mindset/dp/B0CYQFYW54/
• Download Your Free Copy of the Couple’s JOYful Money Guide: https://mitlin.us/CouplesJOY

Connect with Larry Sprung:

• LinkedIn: https://www.linkedin.com/in/lawrencesprung/
• Instagram: https://www.instagram.com/larry_sprung/
• Facebook: https://www.facebook.com/LawrenceDSprung/
• X (Twitter): https://x.com/Lawrence_Sprung

Connect with Brendan Kaminsky:

• Instagram: https://www.instagram.com/bkaminsky/
• Website: https://www.bknownagency.com/

About Our Guest:

Brendan Kaminsky, Founder of bknown Agency, is a respected digital media executive with an extensive track record overseeing, managing and developing content creation across various digital media platforms in the sports, Entertainment, and start up industries. bknown, launched in 2021, is a full-service branding and digital media agency focused on optimizing a brand’s strategy and online presence.

Kaminsky and bknown Agency have developed successful strategic digital media campaigns and initiatives for a select and diverse list of companies, athletes and individuals such as ABC & ESPN’s sports analyst Jalen Rose, NBA reporter Adrian Wojnarowski, NFL athlete Kayvon Thibodeaux, NBA champion Harrison Barnes, Ronnie2k, commentator Angela Rye, Shannon Sharpe’s “Club Shay Shay,” Fox Sports, World Jai-Alai League, Jake Paul’s betr and the Big Sky Conference to name a few.

Prior to launching bknown, Kaminsky managed the in-house social media for ESPN’s SportsCenter as well as various ESPN on-air talent such as Stephen A. Smith, Adrian Wojnarowski, Adam Schefter and Jalen Rose among others.

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.

This episode was produced by Podcast Boutique https://www.podcastboutique.com

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Larry Sprung Host Mitlin

Lawrence “Larry” Sprung, CFP® is a husband, father, entrepreneur and mental health advocate.

Larry is the author of the Amazon Bestselling book “Financial Planning Made Personal” and the also host of the Mitlin Money Mindset™ a podcast that reminds you to ask yourself “What did you do today that brought you joy?®”

In 2004 he founded Mitlin Financial, Inc. naming the firm memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. During his career, Larry has found that a lot of industry terms and concepts can seem confusing to outsiders. That’s why he works with the families he serves to break down complex financial topics into easy-to-understand concepts.

In recognition of Larry’s significant contributions to his profession, he has received quite a few awards. In 2021, Larry was named to the Investopedia 100 Top Advisors in 2021 and was even more humbled to make their Top Ten list for 2022.

Outside the office, one of Larry’s greatest passions is raising awareness for mental health. He spent over 12 years serving on the National Board of the American Foundation for Suicide Prevention (AFSP) and sits on its financial and investment committees. With his wife, Denise, he has raised more than $1.7 million for the organization through the Keith Milano Memorial Fund. The fund was created in memory of his brother-in-law.

Larry values his family tremendously and his desire to do right by his wife and two sons drives who he is in and out of the office.