How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how it differentiated itself to get into the beverage industry. Then it’s on to a breakdown of why David Morris believes that Being Different is Better than Being Better in the sales game. Join us while we fine-tune our Business Brains!
- 00:00:00 Business Brain – The Entrepreneurs’ Podcast #466 for Friday, July 14th, 2023
- 00:01:47 Always Be Different (The AriZona Iced Tea Story)
- 00:07:19 SPONSOR: Pearl Diver. Do you wonder who is visiting your website? Pearl Diver is a cutting-edge platform that provides in-depth visitor identification, enabling you to uncover valuable insights about your website visitors.
- 00:08:39 SPONSOR: Zinch. A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com
- 00:10:07 Being Different is Better than Being Better
- Separate Work from Worth
- Treat Prospects Like People
- Seek First To Understand
- Be Honest, Even If It Costs You
- Take “No” For An Answer
- Speak About Competitors With Honor
- Do What You Say You Will Do (WHEN YOU SAY YOU WILL DO IT!)
- Underpromise and Over Deliver (Scottie!)
- Always Be Following Up (Scott Jordan)
- 00:24:20 BB466 Outtro
The post Time to learn Your ABDs – Business Brain 466 appeared first on Business Brain – The Entrepreneurs’ Podcast.
Dave Hamilton, a seasoned tech enthusiast, podcaster, and publisher, has dedicated the past three decades to aiding computer users globally. Known for his insightful advice and valuable product recommendations on the Mac Geek Gab podcast, Dave also enjoys an esteemed reputation as the founder of BackBeat Media, a network of fiercely independent publishers. His online publishing journey took off with The Mac Observer, an acclaimed Apple news site he co-founded in 1998 and led to its successful acquisition in 2021.
Beyond his tech-savvy persona, Dave embraces a vibrant life filled with music and family in the New Hampshire seacoast. He passionately performs with bands Bitter Pill and Fling, among other musical projects, creating a harmonic balance between his love for technology and music. Alongside his wife, Lisa, he raised their two children amidst this symphony of innovation, passion, and independent spirit, showcasing the power of embracing one's interests and using them to make a meaningful impact in the world.
