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In this episode of Retail Leadership with Steve Worthy, I sit down with Lucas Piccinin, founder of NetConV, a platform designed to bring real-time expiration date transparency to grocery eCommerce.
We explore how grocers can turn a persistent operational headache into a competitive differentiator by:
- Integrating seamlessly with existing ERP systems
- Using algorithms to dynamically price products based on freshness
- Overcoming cultural and operational resistance to digital transformation
Lucas also shares his founder journey—from selling groceries online to spending three years perfecting the tech—and why U.S. grocers who adopt now will have a decisive edge in the market.
Whether you’re leading operations, Innovation, or eCommerce strategy, this episode will challenge how you think about inventory, pricing, and customer trust.
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Steve Worthy is a podcasting veteran; he began in 2007 with By Husbands For Husbands, a podcast and business focused on helping entrepreneurial husbands succeed professionally and personally by balancing work and family.
Steve is a seasoned business leader with over 25 years of executive retail leadership experience. His career is focused on assisting podcasters and leaders to find their unique voice and understand how to fit within their culture to advance their podcasts and career.
Currently, as an entrepreneur, Steve teaches both novice and experienced podcasters how to live stream through his Podcasters LIVE Academy. Steve views this as the best medium for podcasters to grow and engage with their audience authentically.
