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Learning from our mistakes (Steven van Vessum with Jason Barnard)

  1. Learning from our mistakes (Steven van Vessum with Jason Barnard) Jason Barnard 17:32

Steven van Vessum with Jason Barnard at Digital Olympus 2019

Steven van Vessum talks with Jason Barnard (The Brand SERP Guy) about learning from mistakes.

Brno is the Eindhoven of the Netherlands… or perhaps Steven is getting mixed up… the Czech Republic. Steven’s personal site doesn’t have any pictures of unicorns but Steven still manages to give it a positive spin. Teaching search engine optimisation comes down to providing the basic pieces and then sending the pupil off into the world to master SEO by: doing, trying, making mistakes and learning from them. Steven’s advice: Be a critical thinker and you’ll pick up the pieces of the SEO puzzle along the way, and each individual should put those pieces together in the way that suits them and thus build their own unique “SEO puzzle” in their minds.

BUT, after that great start, Steven gets carried away: SEO is like pancakes and SEOs are like children… And some well-known SEOs talk rubbish (no names are mentioned, though – with no editing required 🙂

Jason BARNARD Serial Entrepreneur and Award Winning Innovator

Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.